Posted by: Carel | September 11, 2006

Art of the Start, Part 1

Art of the Start, Book cover

I am studying The Art of the Start by Guy Kawasaki instead of just reading it and it is taking me much longer than usual to finish this book. I can HIGHLY recommend this book.

Let me give you a couple of teasers to get you interested. If you plan on starting anything you should think about creating meaning. Meaning is:

  • Make the world a better place,
  • Increase the quality of life,
  • Right a terrible wrong, and
  • Prevent the end of something good…

You should also create an internal mantra for your organization. A mantra is for your employees; it’s a guideline for what they do in their jobs. A tag line is for customers; it’s a promise of the service they can expect from you. For example: Starbucks’ mantra is: “Rewarding everyday moments”.I enjoyed the following quote from Oscar Wilde: “Experience is the name everyone gives to their mistakes.”I say: Let’s gain some experience starting something and creating meaning!Additional info: This is also a good overview of Guy’s work: to change the world is Guy’s blog and his new company is Truemors.


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